Proposal · prepared for Baravelli's Artisan Chocolatier · 29 May 2026
A few specific fixes for baravellis.com
Baravelli's Artisan Chocolatier · Conwy · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on baravellis.com and three things stood out, mostly around how little of what makes the shop special, the bean to bar story, the Harrods and Fortnum work, the 5.0 reviews, actually reaches a first-time visitor or a search engine. Three findings below, then a working rebuild you can click through.
Finding 01
The shop has no business or product structured data.
What I saw
The current site runs on WordPress and WooCommerce with a full catalogue of bars, boxes and treats. But a look at the page source shows the only structured data is generic Organization and WebSite markup. There is no LocalBusiness or Store schema, no Product schema, no opening hours, no postal address and no rating. So the Tuesday to Saturday hours, the Bangor Road address and the 5.0 across 86 reviews are invisible to Google rich results, and to the AI assistants people now ask for a Welsh chocolatier.
What the rebuild does
The rebuild ships Store, FoodEstablishment and LocalBusiness schema with the Conwy address, the opening hours, the 5.0 aggregate rating, Product entries and an FAQ block. The credentials the shop already has start showing up where people actually search, with no change to how the shop is run.
Finding 02
Shared links unfurl as the Fortnum and Mason logo, not the chocolate.
What I saw
When someone pastes a link to baravellis.com into a message, the preview card pulls the social-share image set on the homepage. That image is currently the Fortnum and Mason stockist logo, a small PNG, rather than a photograph of the chocolate. So a link that should sell the work with one beautiful image instead shows a supermarket-style badge on a white background.
What the rebuild does
The rebuild sets a proper share card pointing at a real product photo, with a written title and description. A link sent in WhatsApp or by email now shows the truffles and the ribbon, which is the thing that makes someone click.
Finding 03
A second domain still shows a half-built site with pandemic notices.
What I saw
The domain conwydistillery.com still serves what looks like an older copy of the chocolate site. Its Shop button does not go to the shop, it lands on a blank WordPress theme demo, and the page still carries copy about staying closed throughout January for the coronavirus pandemic. Anyone who finds that link sees a broken, out of date version of the business.
What the rebuild does
The rebuild is one clean site on baravellis.com. The old mirror can point at the same place or be retired, so there is only ever one current site, with one working shop link, and no leftover notices from a few years ago.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the baravellis.com domain and the shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, from WordPress to a fast static build. The sweetstuff@baravellis.com address keeps working throughout. Customers reach you the same way, the site that answers them just gets quicker and clearer.
We sell online. Does the WooCommerce shop still work?
Yes. The rebuild I have shown is the front of the site, the part that tells the story and sends people to buy. The shop and checkout can stay on WooCommerce and be linked straight from it, or we can talk about a lighter setup later. Nothing about taking orders breaks on day one.
How much work is this for the two of you?
Very little. I take the words, photos and details that are already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the bean to bar story is told the way you would tell it.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three North Wales builds this quarter, and the first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.